Creative Director + Brand Experience Specialist
Head of Creative | Design Director | Creative Lead
Creative Director + Experiential Specialist
Head of Creative | Design Director | Creative Lead
Clients + Collaborators
Clients + Collaborators
lets@golovejoy.com
Creative Director + Experiential Specialist
Clients + Collaborators
Meet Lovejoy
I give companies a clear and cohesive visual voice.
I translate creative briefs into physical spaces.
Hello! My name is Lovejoy, I am a Creative Director and brand experience specialist based in, and inspired by the Mojave Desert.
For over 15 years I have concepted and created multi-sensory immersive worlds, and large-scale conceptual physical experiences.
My vision is to inspire and connect by injecting love & joy into my creative process, blending narrative strategy with creative storytelling, to elevate culture and business, but also to inspire and connect.
Areas of creative expertise:
Brand Systems
Brand Identity Design
Brand Messaging
Experiential Design
Creative Strategy
Narrative Design
Conceptual Pitch Design + Development
Design Mentorship
Immersive Design
Graphic Design + Worldbuilding
Public Speaking + Lectures
Creative Consulting
Design Education
Meet Lovejoy
I give companies a clear and cohesive visual voice.
I translate creative briefs into physical spaces.
Hello! My name is Lovejoy, I am a Creative Director and brand experience specialist based in, and inspired by the Mojave Desert. For over 15 years I have concepted and created multi-sensory immersive worlds, and large-scale conceptual physical experiences. My vision is to inspire and connect by injecting love & joy into my creative process, blending narrative strategy with creative storytelling, to elevate culture and business, but also to inspire and connect.
Brand Systems
Brand Identity Design
Brand Messaging
Experiential Design
Creative Strategy
Narrative Design
Conceptual Pitch Design + Development
Design Mentorship
Immersive Design
Graphic Design + Worldbuilding
Public Speaking + Lectures
Creative Consulting
Design Education
Meet Lovejoy
I give companies a clear and cohesive visual voice.
I translate creative briefs into physical, dimensional spaces.
Hello! My name is Lovejoy, I am a Creative Director and brand experience specialist based in, and inspired by the Mojave Desert.
For over 15 years I have concepted and created multi-sensory immersive worlds, and large-scale conceptual physical experiences.
My vision is to inspire and connect by injecting love & joy into my creative process, blending narrative strategy with creative storytelling, to elevate culture and business, but also to inspire and connect.
Brand Systems
Brand Identity Design
Brand Messaging
Experiential Design
Creative Strategy
Narrative Design
Conceptual Pitch Design + Development
Design Mentorship
Immersive Design
Graphic Design + Worldbuilding
Public Speaking + Lectures
Creative Consulting
Design Education
INTER_NYC
INTER_NYC
Disrupting the expected escalator experience for INTER_ NYC. Guests were invited to enter a building by reflecting on themselves in numerous angles simultaneously.
Location: Canal & Broadway, NYC
Role: Creative Director
INTER_
Interactive Art Museum
INTER_
Interactive Art Museum
A multi-chamber interactive art experience with a strong narrative that connects guests to themselves through reflection, curiosity and visual spectacle.
A multi-chamber interactive art experience with a strong narrative that connects guests to themselves through reflection, curiosity and visual spectacle.
Location: Canal & Broadway, NYC
Location: Canal & Broadway, NYC
Role: Creative Director
Role: Creative Director
Adidas Harden Launch
Adidas Harden Launch
Adidas Harden Launch
Hyper local fan-based pop-up experience. From concept to design, my vision was to offer lifestyle trialling for mega fans.
Hyper local fan-based pop-up experience. From concept to design, my vision was to offer lifestyle trialling for mega fans.
Hyper local fan-based pop-up experience. From concept to design, my vision was to offer lifestyle trialling for mega fans.
Location: New York City
Location: New York City
Location: New York City
Role: Creative Director
Role: Creative Director
Role: Creative Director
Nike SOHO
Immersive prismatic store design for a product launch celebrating airy weightlesness, utilizing dichroic film.
Location: New York City
Role: Creative Director
INTER_
Interactive Art Museum
A multi-chamber interactive art experience with a strong narrative that connects guests to themselves through reflection, curiosity and visual spectacle.
Location: Canal & Broadway, NYC
Role: Creative Director
Nike World HQ
Inspired by a classic tennis shirt Agassi wore, this design connected an archival graphic print to architectural expression.
Location: Beaverton, Oregon
Role: Creative Director
Google Store
Design and development of the world's first Google store, weaving multiple brand and product narratives, bringing life to a digital entity.
Location: Chelsea Market, NYC
Role: Creative Director
Google Store
Google Store
Design and development of the world's first Google store, weaving multiple brand and product narratives, bringing life to a digital entity.
Location: Chelsea Market, NYC
Role: Creative Director
Nike SOHO
Nike SOHO
Immersive store design for a product launch celebrating airy weightlesness.
Location: Nike SOHO NYC
Role: Creative Director
INTER_
Interactive Art Museum
INTER_
Interactive Art Museum
A multi-chamber interactive art experience with a strong narrative that connects guests to themselves through reflection, curiosity and visual spectacle.
A multi-chamber interactive art experience with a strong narrative that connects guests to themselves through reflection, curiosity and visual spectacle.
Location: Canal & Broadway, NYC
Location: Canal & Broadway, NYC
Role: Creative Director
Role: Creative Director
Nike World Headquarters
Nike World Headquarters
Inspired by a classic tennis shirt Agassi wore, this design connected an archival graphic print to architectural expression.
Location: Beaverton, Oregon
Role: Creative Director
Services
I give companies a clear and cohesive visual voice. I translate creative briefs into physical spaces.
My services span from agency-style creative direction to narartive brand systems, to immersive physical activations.
From early conceping to final execution + installation, I add creative velocity to creative briefs I am working on. I work well embedded with existing teams, or as a solo creative force/consultant.
I give companies a clear and cohesive visual voice. I translate creative briefs into physical spaces.
My services span from agency-style creative direction to narartive brand systems, to immersive physical activations.
From early conceping to final execution + installation, I add creative velocity to creative briefs I am working on. I work well embedded with existing teams, or as a solo creative force/consultant.
Creative Direction + Team Building
Leading with vision while building collaborative momentum. I guide teams to align around bold ideas, ensuring creative output is both inspired and strategically grounded.
Creative Direction + Team Building
Leading with vision while building collaborative momentum. I guide teams to align around bold ideas, ensuring creative output is both inspired and strategically grounded.
Brand Identity Ecosystems
Building recognizable branding ecosystems that translate to immersive worlds. These cross-disciplinary narratives resonate with audiences across multiple mediums.
Brand Identity Ecosystems
Building recognizable branding ecosystems that translate to immersive worlds. These cross-disciplinary narratives resonate with audiences across multiple mediums.
Experiential Design
Concepting and co-ceating environments and activations that immerse audiences in brand culture. These brand expressions help audiences connect in meaningful ways, especially when combining physical and digital, or lifestyle trialling.
Experiential Design
Concepting and co-ceating environments and activations that immerse audiences in brand culture. These brand expressions help audiences connect in meaningful ways, especially when combining physical and digital, or lifestyle trialling.
Conceptual Pitch Development
Transforming early concepts into compelling narratives that win buy-in. I shape decks, stories, and visuals that translate big ideas into clear, culture-ready presentations.
Conceptual Pitch Development
Transforming early concepts into compelling narratives that win buy-in. I shape decks, stories, and visuals that translate big ideas into clear, culture-ready presentations.
Creative Process
Co-creation drives my process. By listening deeply and iterating quickly, I turn ideas into compelling brand experiences that inspire and connect.
Define the Vision
Set a shared foundation through strategy, insights, and intent.
1
Design in Motion
Ideas move quickly from sketch to visual iterations in context, refined collaboratively.
2
Deliver with Impact
Work arrives complete, culture-ready, and designed to impact at scale.
3
How to work with Lovejoy
Find answers to common questions about my design process, services, remote consulting, etc…
What type of roles or collaborations do you take on?
I work as a Creative Director, Experiential Designer, or Design Lead on projects ranging from brand identity systems to large-scale activations. My experience spans both agency leadership and client-side brand building, from advertising to brand experience design and beyond.
How do I start working with you?
What’s your experience with large brands?
How quickly can you begin a project or role?
Do you work best solo or with a team?
What industries do you specialize in?
Do you provide conceptual decks and pitches?
What is your availability and rate structure?
Can you adapt to existing brand systems?
Where are you based?